Description

Defining your nonprofit's brand is critical to creating your unique value proposition and differentiating your nonprofit from other organizations in your space. It is the first step in developing clear and compelling messaging and content, setting a communications strategy, and driving effective fundraising for your organization. This interactive workshop will dive into the value of creating a strong brand identity and provide you with a roadmap and activities for starting this process, or refreshing your brand, internally.  

Participants will leave with:

- a better understanding of brand identity and brand development

- techniques and practices they can employ for their own brand development process

- a first draft of some key elements of their organization's brand identity 

We are thankful to the Junior League of Boca Raton for sponsoring this important training. 

About the Presenter

Loren Coleman is the founder of Coleman Collaborative, a social impact consultancy. Loren has more than two decades of experience working across the corporate and nonprofit sectors. She served as head of marketing communications for Action for Healthy Kid for six years, where she led a rebrand of the organization and supported a complex strategic shift during the pandemic. She has also led the brand development process for a newly launched private foundation and has led numerous consumer campaigns and content strategies for Fortune 500 brands, startups, nonprofits and foundations throughout her career.