Description

Nonprofits exist to serve communities, but too often the words we use create barriers instead of bridges. In this interactive workshop, you’ll learn how shifting from jargon-heavy “nonprofit speak” to plain, clear language strengthens trust with the people you serve, helps your message resonate across a variety of perspectives, and ensures that materials are accessible to everyone. We’ll explore evidence-based benefits of plain language, review real-world examples, and practice transforming your own communications. Walk away with tools to make your writing more effective, inclusive, and mission driven.

** This program is ideal for individuals who interact directly with the public through both in-person and written communication.

Workshop Goals:

• Examine evidence for why plain language matters. (State and federal plain language directives, readability, accessibility, etc.)
• Identify common barriers to understanding, such as industry jargon and academic phrasing that may alienate or confuse your audience.
• Practice rewriting real examples from your organization’s materials to make them more conversational, welcoming, and impactful.

ABOUT THE PRESENTER

Lauren Steif, MPA is a communications professional with more than a decade of experience spanning the public, private, and nonprofit sectors. She is currently a Senior Account Executive at Tucker/Hall, where she leads strategic communications and public affairs campaigns and helps organizations strengthen their digital presence.

Lauren has worked with clients at the local, state, and federal level on issues ranging from education, workforce development, environmental preservation, civil rights, arts and culture, health and human services, and housing and transportation access. She brings both expertise and passion to mission-driven organizations that want to communicate with greater clarity, empathy, and impact. She currently serves on the boards of the Public Relations Society of America Palm Beach Chapter, and Junior Leagues of Florida State Public Affairs Committee. Lauren is a Palm Beach County native and lives in Wellington with her husband Andrew and dog Abby.